People are spending more time watching video than ever before and this demand is only growing. This works in favour of any company willing to produce video, since it’s the preferred method of finding out more about a brand or product. Consumers are also more likely to pay closer attention to video than any other type of content.

While consumption of video content is increasing across all demographics, the biggest consumers tend to skew younger. Using video content provides an opportunity to reach out to a younger audience and invite them to the conversation. It gives access to a high quality, engaging and accurate on-demand resource to anyone unable to attend exhibitions, walkthroughs and Q&As in person.

COVID-19 has taught us that any in-person event runs the risk of being delayed, cancelled or becoming a spreader event. In response, there has been a shift in consumer habits and business practice, moving towards a more flexible on-demand model that uses digital delivery methods. UrbanTalk Development Explainer Videos are a direct response to these changes.

This is a fantastic opportunity to get in front of the camera and talk about a project you’re passionate about. Be part of the movie making magic; get mic’d up, sit down for an interview, star in some pre-planned scenes and see how it all works first hand. There’s nothing quite like being on set, so even if being in front of the camera isn’t for you, getting to be there behind the scenes can be just as exciting.