How Developers Use UrbanTalk to Drive Projects Forward.
UrbanTalk delivers a proven communication framework that reduces objections, improves engagement, and builds the trust needed for faster approvals and stronger presale lead generation.
Speed, Savings, ROI.
UrbanTalk is a strategic communication and lead generation platform designed specifically for the urban development sector.
Our clear, credible, and community-ready Project Listings keep stakeholders and communities informed and onside, while supporting your approval pathway and strengthening your presales marketing.
How It Works.
Step 1
We work with you to build a clear project identity & narrative that builds trust.
Every successful development needs a clear narrative — one that aligns community understanding with project goals and the development cycle.
We begin by collaborating with your internal team (architecture, planning, design, marketing, or legal) to extract the key elements of your project: the intent, benefits, and facts that matter most.
Together, we create the framework and messaging for transparent communication that reflects your project’s purpose and values.
Deliverables
Key message matrix (intent, benefits, social value).
Stakeholder communication goals.
Pre-approval content strategy.
Outcome:
A clear, credible narrative that positions your project as responsible, transparent, and community-minded.
Step 2
We Design a Strategic Project Listing.
Using your approved narrative and our curated templates, we create an UrbanTalk Project Listing. A digital hub that explains the project in simple, visual, and accessible language.
This listing becomes the single source of truth for residents, media, concurrence and consent authorities, replacing fragmented PDFs and static “Have Your Say” pages with dynamic, living content.
Deliverables
Modern layout with clear sections for overview, benefits, FAQs.
Maps, renders, and visual storytelling.
Links to official Council pages.
Real-time updates and version control.
Enquiry form.
Outcome:
A polished, centralised communication asset that improves project understanding and approval efficiency.
Step 3
Publish and Promote Strategically.
Once approved, we manage publication through UrbanTalk and provide simple integration for your own website, consultants, and social channels.
Each listing includes a shareable QR Code and URL that can be linked from your planning documents, Council pages, and media announcements, ensuring consistency in every communication. A feedback form provides a channel for inquiry 24/7. Our Listings translate into over 10 NESB languages.
Our customised postcards, newsletters, site signage and advertorials promote your Project Listing to interested residents, stakeholders and purchasers.
Deliverables
Email And Media Briefing Templates
Community Newsletters & Postcards
Site Signage
Advertorials
Google Analytics Dashboard for Tracking Views & Engagement
Podcasts & Explainer Videos
Webinars
Attitudinal Surveys
Outcome:
Maximum visibility and message consistency across every stakeholder touchpoint.
Step 4
Keep Your Message Current & Track Engagement.
UrbanTalk Project Listings are designed to evolve. As your project moves through planning, construction, and presale, updates can be added instantly ensuring your narrative remains accurate and relevant.
This adaptability reduces speculation, builds trust, and demonstrates your commitment to transparency.
Project Timeline
Site Acquisition
Site Analysis
Design
Planning Application
Construction
Completion
Outcome:
A live record that strengthens your project’s reputation and keeps the community informed.
Step 5
Begin Construction And Nurture Qualified Leads.
Once approval is granted, you can leverage your established UrbanTalk Project Listing to support statutory engagement throughout construction, while continuing to nurture leads and presales even before your official marketing campaign begins.
Start construction with confidence, knowing UrbanTalk has already laid the groundwork for community trust and presales momentum.
Outcome:
A launchpad for sales that seamlessly transitions your project narrative into the marketing campaign.
Results You Can Measure
Audrey, St Leonards
““…the proposal has benefited from extensive consultation between the Applicant, Council and community and concurs with Council that the DA achieves the required standard for development…”
— Sydney North Planning Panel, Audrey in St. Leonards
Dubbo Residential Rehabilitation Centre
“The UrbanTalk Project Listing launched the project with confidence and clarity. It has been in place through site acquisition, design, development approval and now construction, becoming the trusted hub for community inquiry and project updates. It has been invaluable in building community understanding about the project, so much so that the concept and stage 1 development applications attracted zero public submissions.”
– Thomas Kwok
Partner, Holding Redlich Lawyers
Glebe Island Silos
“The consultative process and project listing were key to the low number of objections and fast approval process.”
— Anita Burgermeister
Commercial Director, oOh!media
Proof of impact
A noticeable reduction in objections. On key projects, we have received an 85 – 100% reduction in public submissions at DA exhibition.
Generate early leads for the sales process.
Google Analytics engagement outcomes reporting.
Weeks or months saved in approval timelines.
Stronger relationships with Councils and stakeholders.
Thousands of Project Listing visitors and high-ranking SEO.
The Strategic Edge in a Competitive Market.
UrbanTalk helps developers turn compliance into strategy. Our clients use it to lead communication, reduce public objections, realise faster approvals, protect both brand and project value and drive presales.
By presenting information clearly, UrbanTalk positions your company as transparent, community-focused, and forward-thinking — which Councils and residents both appreciate.
Like More Information?
To discuss your project or to learn more about our UrbanTalk get in touch.
Take Control of Your Project Narrative Today
Speak with our team about how UrbanTalk can help your next development achieve faster approvals, fewer objections, and greater confidence.
UrbanTalk acknowledges the Aboriginal and Torres Strait Islander peoples as the first inhabitants of this nation and the traditional custodians of the lands where we live, learn and work.
Contact Us
The Commons Surry Hills,
Level 1, 285A Crown Street,
Surry Hills, NSW, 2010
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ABN 17 646 538 203